Dupe Culture Goes Mainstream Even as Brands Seek to Differentiate the ‘Real’ Thing
Copies of branded items, particularly those with higher price tags, have been around for scores (possibly hundreds) of…
Features February 13
Latest In: Holiday ThinkTank: Marketing & Advertising (2025)
How Fabletics Leverages Social Proof to Stand Out in the Athleisure Crowd
There’s no shortage of competition today in the athleisure sector, and like its counterparts, 12-year-old Fabletics is always…
Features February 11
Hellmann’s Looks to Continue Big Game Momentum with Help from Walmart, Roku
Hellmann’s mayonnaise is hoping to build on the buzz from its “When Sally Met Hellmann’s” Super Bowl commercial…
News February 10
Amazon Launches Advertising Service for Retailer Apps, Websites
Amazon has unveiled a new offering — the Retail Ad Service — which will allow any retailer to…
News January 9
Setting the Tone for 2025: Moody Maximalism will Drive Style, Design Aesthetics
In 2024 everyone needed an Eras look (the more sparkles the better), Western styles spread well beyond the…
Features January 6
What Made the Stanley-Starbucks Collab Go Viral? The Psychology of Scarcity
Editor’s Note: As 2024 comes to an end, we’re highlighting some of our most-read content of the year.…
Features December 27
David’s Bridal Acquires Wedding Media Brand, Launches Pearl Media to Create ‘Ultimate Inspiration Network’
David’s Bridal has acquired wedding media brand Love Stories TV and is launching into retail media with the…
News December 17
How United Airlines’ Media Network Helped Univision Engage with Spanish-Speaking Travelers
The rise of retail media has inspired not just retailers but a whole raft of other businesses to…
Features October 1Top Stories
