3 Questions with Veteran Marketer Sarah Crockett: Connecting with Consumers in Times of Turbulence
When it comes to marketing portfolios, not many executives have one as robust as Sarah Crockett. Throughout her…
Features August 1
Latest In: Holiday ThinkTank: Marketing & Advertising (2025)
IAB Sets Out to Define the Growing World of Commerce Media
As retail media has expanded well beyond retailers, a new term has begun to take prevalence — commerce…
News July 29
How Retailers can Maximize the ‘Happy Accident’ of a Product Collaboration that Goes Viral
Product scarcity has been a successful retailing strategy for many years, particularly in the luxury sector. Part of…
Features July 29
Prime Day Again Breaks Sales Records — and Offers Insight into Current Consumer Mindset
Despite getting off to a slow start (by some accounts), Amazon’s 11th annual Prime Day event — which…
News July 14
Exclusive: The Top 10 Best-Performing Retail Ads from the First Half of 2025
Even in our increasingly digital world, where almost everything is measurable, it can be hard to quantify the…
Features July 10
Kizik Takes its Hands-Free Shoes on a National Tour to Deliver ‘A-ha’ Moments
Everyone over the age of two has put on their shoes thousands of times, but hands-free shoe retailer…
Features July 1
PwC Back-to-School Survey: To Stretch Their Budgets, 37% of Parents will Only Buy Items on Sale
A back-to-school (BTS) spending survey conducted in May by PwC has some good news for retailers: shoppers are…
Features June 27
How Cozy Earth Uses Personalized Marketing to Cozy Up to Customers
The Cozy Earth brand aims to exude what its name implies — coziness. According to Chief Marketing Officer…
Features March 3
How the Rise of Streaming is Democratizing TV Advertising
As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad…
Features February 21Top Stories
