Latest In: harvard business review

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From Alexa to ChatGPT: The AI Shopping Race is Rewriting Retail Media

In the last few weeks, Amazon embedded an AI shopping assistant into its search bar, OpenAI launched product…

Executive Viewpoints May 26
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AI Isn’t the End of In-Store

Amazon CEO Andy Jassy recently made headlines for telling investors he believes AI will accelerate the decline of brick-and-mortar stores.…

Executive Viewpoints February 17
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Retailers: Why You Should Have FOMO About Card Linked Offers

Technology has permeated every aspect of customer loyalty, providing brand marketers with more tools to engage customers. Today,…

Executive Viewpoints June 17
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As the Holidays Approach, it’s Time to Rethink Retail Pricing Methodology…and AI Can Help

According to this recent consumer survey from McKinsey, the holiday shopping period will be longer than in previous…

Executive Viewpoints December 12
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What’s the Surprising Truth About Ecommerce’s Profitability?

Despite overwhelming industry hype, 2020 was not the year ecommerce took over retail. Instead, it was when brick-and-mortar…

Executive Viewpoints January 24
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Transforming Consumer Purchase Behaviors: Moving From Brick-And-Mortar To Completely Online

Retailers and brands all over the world are facing difficult times due to the economic impact of COVID-19.While…

Executive Viewpoints July 31
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Forge Emotional Bonds With Customers To Achieve Loyalty Program Success

The desire to increase customer loyalty is a prime motivator not only in the retail industry but throughout…

News December 6
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Planning For The End: Prioritizing Product Reuse And Recycling Can Help Your Business

Today’s retail landscape is characterized by a constant stream of product releases and innovation. Coupled with planned product…

Executive Viewpoints September 13
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