Google’s Privacy U-Turn: What it Means for Marketers
Google has made headlines once again by announcing a significant shift to its approach to digital privacy. Rather…
Executive Viewpoints May 6
Latest In: Google Chrome
Google Calls Off Cookie-Crumbling Efforts Amid Shifts in Privacy Landscape, Antitrust Trial
Since 2019, Google has been working on plans to eliminate, or at least minimize, the use of digital…
News April 23
Google’s Anti-Cookie Effort Crumbles; Privacy Efforts in Flux
After more than four years of efforts to deprecate third-party cookies on its Chrome browser, Google has essentially…
News July 23
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Marketing Reset: How to Reach Customers Without Third-Party Cookies
The era of third-party cookies is at an end. In January, Google Chrome restricted third-party cookies for 1%…
Executive Viewpoints June 10
How Conversational Commerce Will Fill the Cookie Void
Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies…
Executive Viewpoints March 20
New Slate of Google Tools Aims to Help Holiday Bargain Hunters
It’s no secret that holiday shoppers this year are looking for deals, and Google wants to help. A…
News November 7
A Beginner’s Guide to a Cookie-Free Marketing Strategy
It’s time to say goodbye to cookies. A full 60% of marketers believe the era of advertising cookies…
Executive Viewpoints October 2
Is Retail Media Like Eating the Forbidden Fruit?
There will be no religious talk in this article, but I will pose a challenging question. Is the…
Executive Viewpoints September 25
In an Uncertain Economy, Loyalty Programs can Give Retailers a Boost
Consumers are facing inflation and scaling back at least some of their spending as a result. Retailers can…
Executive Viewpoints January 23Top Stories
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