Holiday Marketing Has a Gen Z Problem
Holiday campaigns start earlier every year. Back-to-school displays now share shelf space with holiday promotions, streaming platforms release…
Executive Viewpoints October 28
Latest In: gen z
Deloitte: Holiday Spending to Rise 4% as Gen Z and Millennials Drive Gains
Key takeaways Shoppers expect to spend an average of $1,654 this holiday season, up 4% from 2025, with…
News October 19
Holiday Shoppers Started Earlier, Planning to Spend More: Yahoo
Key Takeaways Nearly a quarter (24%) of U.S. consumers started holiday shopping during the summer, up from 13%…
News October 13
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Why Better CX Starts Before the Store
As shoppers make fewer trips to stores but arrive more ready to buy, inventory accuracy is becoming essential to customer satisfaction. By connecting inventory data from source to store, retailers…
November 9
Social Media Beats Friends and Family for Fashion Inspiration: Alliant
Key Takeaways Social media is now the top source of fashion inspiration, cited by 37% of shoppers, ahead…
News October 12
How AI can Handle the 3 Biggest Gen Z Retail Trends that Shaped the 2025 Holiday Season
Gen Z is rewriting the rules of holiday shopping. Deloitte projected that Gen Z’s 2025 holiday spending would…
Executive Viewpoints January 29
Malls’ New Success Strategy: Attracting Gen Zers Hungry for Social Contact
Malls are coming off the holiday season on a high — despite years of stories about the demise…
Features December 26
Urban Outfitters Plans 10 New Stores in Gen Z-Friendly Format
Urban Outfitters will open three stores in a new format designed to appeal to Gen Z shoppers by…
News October 31
Listen Now: Pacsun’s Formula for Relevance: Youth Culture + Co-Creation
Legacy brands from the Y2K era are making a big comeback, not by simply repackaging but by reinventing…
Features October 8
Ulta Beauty Kicks Off ‘College Glow Up’ Tour to 6 Campuses
Ulta Beauty has embarked on its first multi-market experiential activation — a College Glow Up Tour presented in…
News September 16Top Stories
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