F-Commerce

Does the “F” in F-Commerce Stand for “Flop”?

Facebook has certainly drawn its share of grief this year. There’s the mishandled IPO and a stock price that has underwhelmed us…

The Root Of 2012 Trends For Retailers

Now that Q1 2012 is just about behind us, I’d like to review where I see marketers evolving their direct digital marketing…

Payvment Social IQ Helps Retailers Harvest Sales and Engagement From Facebook

Social commerce has jumped from buzz worthy to a must-have strategy for many retailers. Additionally, social networks, particularly Facebook, have become prime…

Gartner Research Makes 2012 Predictions For Mobile, Social and Multichannel Strategies

As retailers pursue cutting-edge tools and technologies to improve customer engagement and boost purchases, analysts are focused on how social media and…

Chaparral Motorsports Boosts Facebook Revenue By 26% With Site Integration Solution

As Facebook commerce slowly gains traction in the retail industry, merchants including Aeropostale and JCPenney are integrating storefronts into their brands’ Facebook…

Sharing And Referral Strategies Optimize Social Media Presence

Consumers are relying on social networking sites, such as Facebook, Twitter and LinkedIn, to stay connected with friends and family, obtain information…

Conjugating Mobile: Facebook As Big Brother

The litmus test for the success of any mobile technology is our ability to conjugate nouns and verbs around its products and…

Facebook, CVS And P&G Present Keynotes During Shopper Marketing Expo 2011

Carolyn Everson, VP of Global Marketing Solutions for Facebook joins Michael Schmidt, Director of Walmart Beauty & Health for Proctor & Gamble…

Aéropostale Launches Facebook Storefront To Boost Engagement With Online Fans

Aéropostale is joining a number of other retailers, including 1-800-FLOWERS and JCPenney, in an effort to increase business with a Facebook storefront….

A Debate On The Pros And Cons Of Investing In Facebook Commerce

Although many retailers are implementing strategies to drive sales using social media, some industry insiders remain skeptical because they are unable to…

How To Successfully Leverage Facebook To Drive Commerce

Socially-driven features like Share-Within-Your-Network (SWYN) and Refer-a-Friend enable retailers to extend brand outreach by empowering enthusiasts to spread the word. Social Marketing-as-a-Service…

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F-Commerce

Gartner Research Makes 2012 Predictions For Mobile, Social and Multichannel Strategies

Chaparral Motorsports Boosts Facebook Revenue By 26% With Site Integration Solution

Facebook, CVS And P&G Present Keynotes During Shopper Marketing Expo 2011

A Debate On The Pros And Cons Of Investing In Facebook Commerce

5 Essential Tax Truths for Growing Midmarket Companies

The Agentic Engine Powering Profit-Driven Merchandising

6 Essential Tips for Social Commerce for Tax, Finance, and IT Leaders

AI at a Crossroads: Leadership, Ethics, and ROI

Return to Sender: How Organized Retail Crime Rings Exploit Returns, Claims, and Loopholes

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