Latest In: F-Commerce

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Conjugating Mobile: Facebook As Big Brother

The litmus test for the success of any mobile technology is our ability to conjugate nouns and verbs…

News November 10
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Facebook, CVS And P&G Present Keynotes During Shopper Marketing Expo 2011

Carolyn Everson, VP of Global Marketing Solutions for Facebook joins Michael Schmidt, Director of Walmart Beauty & Health…

Features October 13
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Aéropostale Launches Facebook Storefront To Boost Engagement With Online Fans

Aéropostale is joining a number of other retailers, including 1-800-FLOWERS and JCPenney, in an effort to increase business…

News August 8
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A Debate On The Pros And Cons Of Investing In Facebook Commerce

Although many retailers are implementing strategies to drive sales using social media, some industry insiders remain skeptical because…

News May 25
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How To Successfully Leverage Facebook To Drive Commerce

Socially-driven features like Share-Within-Your-Network (SWYN) and Refer-a-Friend enable retailers to extend brand outreach by empowering enthusiasts to spread…

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