discounting

Google’s Former Chief Evangelist Shares the Secret to Ecommerce Profitability

It’s hard to turn a profit in ecommerce, and for a long time that didn’t matter. But as ecommerce has become a…

Consumers Turn to BNPL, BOPIS to Cope with Rising Prices and Supply Chain Uncertainty

The most wonderful time of the year has arrived, and yet with COVID-19 once again dictating the terms, it feels a bit…

As Back-To-School And Prime Day Converge, Can Retailers Create A Second ‘Holiday’ Season?

Back-to-school shopping had historically dominated the retail conversation for the entire summer, and sometimes well into the fall. But the rise of…

Mobile Discounts Draw 67% Of Shoppers To A Store, Yet Most Retailers Still Don’t Offer Them

While 67% of shoppers say they are likely to choose a retailer that offers mobile coupons over one that doesn’t offer them,…

Promotions Prevail As Holiday Discounts Increase 52%

The deep discounting that dominated Thanksgiving weekend was not an anomaly. The holiday season as a whole has been affected by consumers’…

Scottish Retailer Takes Stand Against ‘Deceptive’ Black Friday Discounts

Although UK-based shoppers are catching up to their American counterparts in holiday shopping, spending as much as £1.96 billion on Black Friday,…

Deep Discounts Drive $5.3 Billion In Online Sales Over Holiday Weekend

Thanksgiving weekend was very fruitful for retailers, even outperforming initial revenue expectations. The weekend’s sales totals were fed by massive growth in…

Breaking the Discounting Spiral: Steps to Reduce Unnecessary Markdowns in Retail

It’s been a not so exemplary year for retailers in 2016. DynamicAction’s benchmark report comparing Q1 2015 to Q1 2016 found retailers…

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