Latest In: Design Perspectives

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From Walmart to Barbie and Nike, retail brands are embracing worldbuilding to offer multi-layered touch points across platforms — and enable agency.

Worldbuilding: Designing Multisensory Worlds That Empower Customers to Craft Their Own Brand Journey

Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user…

Executive Viewpoints September 6
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Retail’s Future is Phygital

The retail landscape has dramatically changed over the last few years, and one emerging trend appears to be…

Executive Viewpoints August 23
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From Apple’s new Vision Pro to Emerge haptics, Sensory Enabling Technologies (SETs) continue to open entirely new avenues for value creation, unlocking novel ways for brands to stimulate consumers' senses with digital content.

Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

From Apple’s new Vision Pro to Emerge haptics, Sensory Enabling Technologies (SETs) continue to open entirely new avenues…

Executive Viewpoints June 7
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Sound is an often overlooked part of the in-store experience. Store design teams can embrace spatial sound to create more immersive brand journeys.

Amplifying Sound’s Role in Retail Design

The difference between a harmonious retail environment and a noisy, discomforting one can have a direct impact on…

Executive Viewpoints May 17
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Generative Art is Helping (re)Humanize the Retail Experience

Incorporating generative art empowers transformative retail experiences that encourage customers to visit and shop. They also can help…

Executive Viewpoints April 19
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To Experience the Future of Retail, You’ll Want to Go to the Store

Over the past three years, most of us have done a lot more shopping online, so it’s easy…

Executive Viewpoints January 25
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Strategies for Retailers to Weather the Storm this Hurricane Season

Strategies for Retailers to Weather the Storm this Hurricane Season

Hurricane Season 2022 is underway, and with it comes the looming threat of outages and downtime for retailers.…

Executive Viewpoints August 10
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Data Transparency Crucial for Consumer Trust in Connected Journeys

Data Transparency Crucial for Consumer Trust in Connected Journeys

Q&A with Rob Avery, VP of Professional Services, STRATACACHE Retail TouchPoints (RTP): What are the most important connected…

Executive Viewpoints July 27
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Beyond Trends: Applied Color Science Anchors Personalized Retail Experiences

Color isn’t what we think it is. The idea that many designers believe colors such as green or…

Executive Viewpoints July 13
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