Latest In: customer experience

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Unified Commerce Platform: Common Goal, Uncommon Reality

While retailers are embracing the concept of unified commerce, with three out of four planning to have a…

News June 8
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The Blind Side of Customer Experience

Fashion retailers expend significant resources and energy building and positioning their brands, so they naturally want to provide…

Executive Viewpoints June 7
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How Marketers Can Enhance Personalization With Human Data

While it’s common for marketers to still believe that traditional customer experience (CX) and personalization tactics are successful,…

News June 1
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3 Strategies To Start Selling On Walmart

By Amy Lubell, ChannelAdvisor Walmart recently announced that it is opening up its third-party marketplace to more sellers…

Executive Viewpoints May 23
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5 Ways To Use Context To Drive Personalization

In the increasingly competitive retail e-Commerce battlefield, shoppers are truly demanding a more personalized experience and retailers are…

Executive Viewpoints May 3
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A Shifting Retail Landscape: A Closer Look At Sports Authority

With Sports Authority adding itself to the list of distressed retailers joining the order of bankruptcy, it is…

Executive Viewpoints May 3
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Customer Experience Doesn’t Stop At The Storefront

By Steve Dille, SparkPost Step into my time machine, won’t you? I’m setting the dial for November 5,…

Executive Viewpoints April 22
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4 Ways To Improve The Cross-Channel Customer Experience

By Kali Kasprzyk, Echidna Google the phrase omnichannel for retail. The articles on this topic and stats around…

Executive Viewpoints April 18
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The New Retail Metric For Success

By David Morin, Prism For the better part of the last several decades, ‘sales per square foot’ has…

Executive Viewpoints April 15
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