Retailers are Transforming the Digital Experience for Customers
Retailers have innovated at unparalleled speeds over the past year to meet customers’ needs. The pandemic has forced…
Executive Viewpoints June 25
Latest In: customer experience
Innovation is Just the Start: Retailers also Require Speed, Scalability and a Shopper-Focused Mindset
Times of crisis such as the COVID-19 pandemic present an excellent opportunity to drive innovation, according to the…
Features June 21
CMO Council: Marketers Move Further into the Sales Game, Boosting Revenue Opportunities — and Challenges
The importance of top-of-funnel marketing is growing as shoppers become better informed and more likely to do their…
Features June 16
How GNC Tackled a Double Whammy: COVID-19 and its New Website’s Shakedown
The pandemic put pressure on every retailer’s website, but GNC faced a unique obstacle: the company had rolled…
Features June 2
Five KPIs That Tell you Everything About Your Returns Customer Experience
Many retailers are getting the concept of customer journeys wrong, or, rather, they have great customer journeys mapped…
Executive Viewpoints May 11
Forrester Q&A: How CMOs Can Meet Louder Demands for Localization
Consumer demands for hyper-relevant campaigns and experiences are accelerating as a result of the pandemic. It's time for…
Features April 15
Building Loyalty via Meaningful Online CX: Advice from Clarks, Frederic Fekkai and Hanna Andersson
Every retailer knows the value of a great shopping experience, but actually delivering on this promise can be…
Features March 15
Keeping up with the Customers: How Retailers are Adapting to New Shopping Behaviors
Retail success is dependent on understanding and meeting the needs of shoppers. But what happens when your customers…
Executive Viewpoints March 4
In the Wake of ‘Returnageddon’ Retailers Seek New Solutions to an Age-Old Problem
It was the kind of “-geddon” that could be seen coming from a mile away — a perfect…
Features March 2Top Stories
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