What B2C Companies Can Learn From B2B Marketers
This has been a whirlwind week for the G3 Communications family! Our sister publication, Demand Gen Report, had its…
Executive Viewpoints May 8
Latest In: customer engagement
Zendesk Integrates SurveyMonkey And MailChimp Into Platform
Constantly improving and refining customer service strategies should be a top priority for retailers. Whether it means implementing…
News April 28Has Personalization Impacted Your Buying Behaviors?
Personalization has become a must-have tool in retailers’ marketing arsenals. Whether it’s product recommendations, tailored emails or customized…
Executive Viewpoints April 23
World Kitchen Boosts Customer Engagement And Revenue With WFM
Retail employees have the ability to make or break the brick-and-mortar experience, and are the driving forces of…
Features April 23Increasing Conversion Rates With Personalization Across All Retail Channels
By Chad Goldsmith, NetSuite If you shop online, chances are you’ve had this experience: You are about to…
Executive Viewpoints April 7
Social TV Creates New Engagement Opportunities For Retailers
TV ad reach is shrinking. But that’s not a bad thing for retailers investing in ads or the…
Editor's Perspective March 273 Ways Retailers Can Optimize Loyalty Programs
By Jason Trout, VP of Marketing, ShoppinPal  While it’s great that a lot of retailers recognize the…
Executive Viewpoints March 14Interactive Imagery Helps Wiggle Bike Brand Boost Online Sales
Product discovery and the lack of in-person visuals are two selling hurdles that online-only retailers must overcome. The…
News February 19Leveraging Rich Data From Mobile Interactions
With companies such as eBay generating $20 billion in mobile transactions, it’s easy to understand why retailers are…
News February 13Top Stories
