The Case For An Updated Focus On Customer Lifetime Value
Today’s marketers have lots of tools for measuring individuals’ Customer Lifetime Value (CLV). Companies like Adobe and Salesforce,…
Editor's Perspective October 26
Latest In: customer acquisition
The Case For An Updated Focus On Customer Lifetime Value
By Adam Blair, Executive Editor Today’s marketers have lots of tools for measuring individuals’ Customer Lifetime Value (CLV).…
Executive Viewpoints October 23
Exclusive Q&A: How zulily Grew Its Customer Base 24%
Data and hard facts are important in marketing, but there are also elements of “art” involved, according to…
News May 23
DemandJump Secures $6 Million Funding Round
DemandJump, a customer acquisition platform, has completed a $6 million Series A financing round. The capital was funded…
News April 11How Much Should Retailers Invest In Mobile App Acquisitions?
With the continued growth of mobile shopping, more retailers are building out mobile apps to satisfy consumer expectations.…
Executive Viewpoints November 8
Tapping Community To Connect Digital Strategies
Kelly Stickel launched Remodista to focus on retail disruption. By using Community as a business model, Remodista is…
Features February 22
Calyx Flowers Replaces ‘Robotic’ Service Reps With Retention-Focused Call Center
When Mark Ranalletti and Kap Wallingford purchased Calyx Flowers in summer 2015, the husband-and-wife team sought to pivot…
Features February 13TechStyle Fashion Group Selects Marketing Analytics Solution
TechStyle Fashion Group, parent company to JustFab, FabKids, ShoeDazzle and Fabletics, has made measuring its customer acquisition marketing…
News November 30
Top Tips For Building A Sustainable Subscription Service
Although Unilever’s $1 billion acquisition of Dollar Shave Club may have paved the way for other industry disruptors…
News November 15Top Stories
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