Is Selling on Amazon the Cure for High Customer Acquisition Costs?
As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their…
Features July 7
Latest In: customer acquisition
4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers
While Urban Outfitters’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination…
Features June 22
80% of Your Store’s Revenue is Coming from This Source
If anything, my 26 years of retail experience have shown that customer acquisition is initially the central purpose…
Executive Viewpoints September 19
Brands Must Become More Strategic in Times of Rising Customer Acquisition Costs
The dominance of online shopping has intensified competition between retailers, leading to increased CPC and advertising costs. According…
Executive Viewpoints October 25
Survey: COVID-19 Travel Restrictions Spur Huge Growth in Cross-Border Ecommerce
On the surface, 2020 wasn’t a great year for globalization. With borders closed and travel restricted, in-person international…
Features February 4
NRF 2020: Executives From Fast-Growing DTCs Reveal 4 Keys To Successful Disruption
Direct-to-consumer (DTC) disruptors such as Casper, Warby Parker and Glossier have disrupted the retail industry by bringing relatively…
Features January 14
‘Total’ DTC Success Happens Across 3 Stages: Acquisition, Sales And Engagement
Direct-to-consumer (DTC) is becoming quite the hot buzzword as merchants seek to bring more control of supply chain…
Features November 15
Mind The Gap: The Pivotal Point Between Customer Acquisition And Retention
It’s a magical moment that often goes unrecognized: that pivotal point when a person who has never shopped…
Executive Viewpoints October 10
6 Tactics To Boost Conversions Among Unknown Audiences
One common denominator sits at the core of every successful, profitable, and self-sustaining marketing strategy: acquiring new customers.…
Executive Viewpoints January 8Top Stories
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