The dominance of online shopping has intensified competition between retailers, leading to increased CPC and advertising costs. According…
Executive Viewpoints October 25
On the surface, 2020 wasn’t a great year for globalization. With borders closed and travel restricted, in-person international…
Features February 4
Direct-to-consumer (DTC) disruptors such as Casper, Warby Parker and Glossier have disrupted the retail industry by bringing relatively…
Features January 14
Direct-to-consumer (DTC) is becoming quite the hot buzzword as merchants seek to bring more control of supply chain…
Features November 15
It’s a magical moment that often goes unrecognized: that pivotal point when a person who has never shopped…
Executive Viewpoints October 10
One common denominator sits at the core of every successful, profitable, and self-sustaining marketing strategy: acquiring new customers.…
Executive Viewpoints January 8
Today’s marketers have lots of tools for measuring individuals’ Customer Lifetime Value (CLV). Companies like Adobe and Salesforce,…
Editor's Perspective October 26By Adam Blair, Executive Editor Today’s marketers have lots of tools for measuring individuals’ Customer Lifetime Value (CLV).…
Executive Viewpoints October 23
Data and hard facts are important in marketing, but there are also elements of “art” involved, according to…
News May 23
