Traffic Up, Margin Down: Why Peak-Season Dashboards Reward the Wrong Numbers
During peak season, a retailer can post record traffic, orders and revenue while earning less from each sale.…
Executive Viewpoints November 6
Latest In: customer acquisition
A Pop-Up Isn’t Automatically a Market Test. So What Are We Actually Testing?
I love a good pop-up. A beautifully designed space, an experience that gets people excited, a line out…
Executive Viewpoints October 29![The Holiday Shopping Moment Is Seasonal. The Customer Relationship Isn’t. Jeanniey_Walden_Headshot1[64]](https://www.retailtouchpoints.com/wp-content/uploads/2026/10/Jeanniey_Walden_Headshot164.png)
The Holiday Shopping Moment Is Seasonal. The Customer Relationship Isn’t.
Retailers spend much of the year preparing for a handful of moments that can make or break a…
Executive Viewpoints October 27
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From Product Research to Fulfillment: How AI Is Simplifying Ecommerce Operations
Artificial intelligence is reshaping the entire retail lifecycle—streamlining everything from customer discovery and automated content creation to predictive inventory and frictionless post-purchase support. By unifying front-end experiences with back-end logistics,…
October 19
Banner Cyber Week Sales Bode Well for Holiday Season with U.S. Consumers Spending $76 Billion
[Editor’s Note: This story was updated on Dec. 4, 2024 to include Cyber Monday and full Cyber Week…
News December 4
Salesforce Forecast: Global Holiday Sales to Reach $1.19 Trillion, Up 2% YoY
Value-seeking consumers trading down, strategically waiting for discounts and choosing low-cost Chinese shopping apps will soften holiday sales…
Features August 29
Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy
Ecommerce sales are expected to hit $6.3 trillion in 2024 and continue to grow steadily through 2027, according…
Features May 8
Rent the Runway Taps New CMO, Sets Sights on Profitability
After a tumultuous few years, Rent the Runway is seeking a fresh perspective to drive its marketing and…
News February 28
Wine Insiders Taps the Power of Gifting to Attract New Customers
At a time when customer acquisition costs are going through the roof, DTC wine brand Wine Insiders has…
News November 22
Shopify Touts ‘Flywheel Effect’ with Expansion of ‘Audiences’ Advertising Tool to TikTok, Snap, Criteo
Shopify is expanding the reach of its merchant advertising tool Audiences to include all major advertising platforms. New…
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