Banner Cyber Week Sales Bode Well for Holiday Season with U.S. Consumers Spending $76 Billion
[Editor’s Note: This story was updated on Dec. 4, 2024 to include Cyber Monday and full Cyber Week…
News December 4
Latest In: customer acquisition
Salesforce Forecast: Global Holiday Sales to Reach $1.19 Trillion, Up 2% YoY
Value-seeking consumers trading down, strategically waiting for discounts and choosing low-cost Chinese shopping apps will soften holiday sales…
Features August 29
Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy
Ecommerce sales are expected to hit $6.3 trillion in 2024 and continue to grow steadily through 2027, according…
Features May 8
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Rent the Runway Taps New CMO, Sets Sights on Profitability
After a tumultuous few years, Rent the Runway is seeking a fresh perspective to drive its marketing and…
News February 28
Wine Insiders Taps the Power of Gifting to Attract New Customers
At a time when customer acquisition costs are going through the roof, DTC wine brand Wine Insiders has…
News November 22
Shopify Touts ‘Flywheel Effect’ with Expansion of ‘Audiences’ Advertising Tool to TikTok, Snap, Criteo
Shopify is expanding the reach of its merchant advertising tool Audiences to include all major advertising platforms. New…
News September 25
Is Selling on Amazon the Cure for High Customer Acquisition Costs?
As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their…
Features July 7
4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers
While Urban Outfitters’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination…
Features June 22
80% of Your Store’s Revenue is Coming from This Source
If anything, my 26 years of retail experience have shown that customer acquisition is initially the central purpose…
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