Video Still Reigns Supreme — but Retail Performance Depends on Where it Plays
Retail is experiencing a new level of growth pressure. Margins are tighter, loyalty is harder to earn and…
Executive Viewpoints April 23
Latest In: CTV
Meta’s Rise as Offsite Retail Media Infrastructure
For more than a decade, Amazon set the rules for retail media: own the traffic, own the data,…
Executive Viewpoints March 5
5 Roadblocks Slowing Commerce Media…and How to Clear Them
Retailers have heard the same projections enough times to recite them: commerce media is set to become a…
Executive Viewpoints January 6
Sponsored
The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Turning Screens into Storefronts: The Rise of Shoppable Video
Shoppable video has helped evolve the digital video landscape from passive viewing into active buying. From QR codes…
Executive Viewpoints December 31
Why Holiday Campaign Success Depends on Experience, Not Just Exposure
Holiday marketing has long been the season that can determine the success of a brand’s sales year. But…
Executive Viewpoints September 10
Connected Data will Make or Break Cyber Week
This Black Friday, retailers face a high-stakes balancing act. Consumers are still shopping but are more selective about…
Executive Viewpoints September 4
Exclusive: New Research Reveals Agency Execs’ True Opinions on Retail Media
The strategic significance of retail media is undeniable, but while 80% of agency executives say that they view…
News August 14
Disney Doubles Down on Shoppable TV with ‘Virtual Concessions,’ Content-Based Ecommerce
As its roster of streaming services continues to grow and expand, Disney is upping the ante on shoppable…
News July 7
Retail Media Remains Fragmented, but Adtech Is Helping Drive Unification
Over the past few years, retail media has become one of the fastest-growing channels in digital advertising, with…
Executive Viewpoints June 18Top Stories
