Latest In: CTV

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Why CTV Advertising has Turned out to be a Hole in One for Golf Retailer J.Lindeberg

Golf apparel and gear brand J.Lindeberg creates products that bridge the gap between sport and fashion, the better…

Features April 29
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Retail Media 2.0: How RMNs Can Compete Like Media Giants

It’s 2025, and retail media isn’t just growing – it’s exploding. With double-digit growth projected this year, brands…

Executive Viewpoints April 22
CTV InMarket Michael Della Penna

How to Tap into your ‘Movable Middle’ Shoppers Before your Competitors Do

As consumer shopping behaviors become more fragmented in 2025, the path to purchase is no longer linear and…

Executive Viewpoints April 14
Amazon Amazon Retail Ad Service Amy Rumpler Basis Technologies CTV RMNs

As Retail Media Networks Grow, Amazon is Changing the Game and Driving Consolidation

As retail media networks (RMNs) continue to expand, marketers are facing an increasingly complex landscape. With more than…

Executive Viewpoints March 24
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CTV is democratizing TV advertising.

How the Rise of Streaming is Democratizing TV Advertising

As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad…

Features February 21
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Nvidia CEO Jensen Huang giving a keynote at CES.

Pacvue Co-founder on How to Avoid the ‘Shiny Penny Effect’ with AI and Retail Media

Anyone who’s ever been to CES will tell you, it’s a biiiggg trade show. While a lot of…

Features January 28
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Bike brand Woom partnered with MNTN to develop a full-funnel CTV advertising strategy that drove brand awareness and increased ecommerce conversions.

How One Bike Brand Increased Online Conversions by 110% with CTV

Woom has garnered global acclaim for its children’s bikes, which were scientifically designed for the distinct proportions and…

Features January 27
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Retail Media Networks: Unwrapping Benefits for Retailers, Shoppers and Brands this Holiday Season (and Beyond)

The holiday season is undoubtedly one of the most competitive times for retailers and brands vying for shoppers’…

Executive Viewpoints December 6
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Albertsons Media Collective is expanding its CTV offering with NBCUniversal.

Albertsons’ Retail Media Arm Adds NBCUniversal Channels to CTV Offering

Albertsons Media Collective is expanding its Collective TV offering to include video ads across NBCUniversal‘s suite of channels…

News November 15
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