NBCUniversal, Instacart Link Up to Bring Retail Media Opportunities to TV
NBCUniversal and Instacart are expanding their existing partnership to include a new retail media workstream that will enable…
News May 6
Latest In: CTV
With Performance TV, Retail Brands can up the Ante on the Big Screen
On Football’s Favorite Sunday this year, Beyoncé dropped a new single: “Texas Hold ‘Em.” While the song itself…
Executive Viewpoints April 2
With Retailers Thinking Like Media Owners, Media Owners Must Think Like Retailers
The growth of retail media networks (RMNs) in recent years has been impressive. As the world moves away…
Executive Viewpoints February 8
The Untapped Potential of Audio in Retail Media Networks
CMOs are working with limited spending power, prompting a critical examination of resource allocation and a quest for…
Executive Viewpoints January 9
7 Stories that Shaped 2023 — and What They Foretell for 2024
The editors of Retail TouchPoints are sharing our picks for the seven most consequential stories of 2023. As…
Features December 21
3 Things Connected TV Can Do that Linear Can’t
This year for the first time ever, the viewership share of linear television (i.e. traditional broadcast and cable)…
Features December 8
Inside Hy-Vee’s RedMedia Expansion: From the Sofa to the Store
Although Hy-Vee has offered different components of retail media for some years, it has “been building in earnest”…
Features December 5
Real-World Reminders Can Make CTV Ads More Impactful
We’ve all heard the stats about the thousands of marketing messages the average consumer is exposed to weekly,…
Executive Viewpoints September 20
Thinking Beyond the 30-Second Ad Spot: How Best Buy Leveraged CTV to Reach New Consumers
At first blush, home improvement fans might not seem like a core audience for electronics retailer Best Buy.…
Features September 11Top Stories
