RSR Research: What Role Will Mobile Play in Stores?
By Nikki Baird, Managing Partner, RSR Research Editor’s Note: The following article is an excerpt from one of…
News August 12
Latest In: cross-channel
American Eagle, Kmart Make The Grade With Moblie Promos For Back to School
If the back to school season continues to be an early indicator of retailers’ promotion plans for the…
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Segmentation and targeting are becoming more important to the overall web and cross-channel merchandising strategy of 98% of…
News August 5How Brick-and-Mortar Retailers Can Compete and Win in the Mobile Arena
By Adi Prabhat Jain, Associate Sales Manager, Infosys Technologies Limited It seems that there is no end to…
News August 5New Research Reaffirms More Consumers Starting Their Shopping Path Online
In an effort to track how shoppers are using retail web sites and define premium position within site…
News July 28Buy.com; Nike Utilizing Mobile Payment; Poised for Steady Increase
The mobile craze has been loud and proud over the last year, as smartphones enable shoppers to get…
News July 8Groupon Taps Unica for Four-Pronged Email Optimization Approach
Launched in November 2008, Groupon is a local shopping web site offering unbeatable discounts on the best things…
News July 8Industry Leaders Provide Insight Into Retail Success in a Mobile/Social World
More than 120 retailers joined Google and other industry-leading companies to delve into the hottest topic in retail…
News June 24Chico’s Brands Latest To Connect Via Mobile As Research Points To Growth For Channel
Looking to connect with consumers via a fourth channel, Chico’s Brands recently launched a mobile commerce strategy for…
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