New Balance Improves Product Training To Drive Associate Advocacy
Retailers and product manufacturers rely on store associates to educate consumers, generate meaningful dialogue — and in the…
News December 18
Latest In: content
The Year Of The Instagram Strategy
Over the past year, we’ve covered Instagram quite a bit. From case studies, to best practice articles, to…
Executive Viewpoints November 26Sweaty Betty Inspires Consumers To Get Fit With Rich Site Content
Sweaty Betty is increasing its presence in the apparel segment by focusing exclusively on female customers. Over the…
News November 22L.K. Bennett Ramps Up E-Commerce Experience With Amplience
L.K. Bennett, a luxury fashion brand and specialty shoe retailer, has implemented the Adaptive Media Platform (AMP) from…
News November 20ComScore: Mobile Has Boosted PC Engagement
In 2012, e-Commerce sales reached $186 billion, according to comScore research. With retail e-Commerce expected to surpass $200…
News November 7Content And Commerce Have Finally Converged!
Well, sort of. Based on attendance here at #FashionDigitalNY, very few have “content” in their titles and allocate…
Executive Viewpoints October 9Mulberry Brings Aspirational Content To The Web
Mulberry, the British luxury brand, has been lauded for exceptional quality and craftsmanship since its inception in 1971.…
News September 13Fleur Du Mal Leverages Content To Fuel Interactive Mobile Experience
As consumers continue to shop online and via mobile devices, they are seeking detailed information and resources to…
News June 5ALDO Generates, Captures, Responds To Social Feedback With 40-Day Digital Campaign
Social media presents retailers with a unique opportunity to connect with consumers in a more intimate way. However,…
News October 15Top Stories
