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The NRF Integrated Mobile Initiative, Other Industry Partnerships, Help Guide The Future of Mobile Retailing

J. C. Penney and Starbucks are among the countless retailers announcing plans for, or currently moving to, a mobile payment…

Best Buy Canada Adopts Content Management Solutions For Cross-Channel Consistency

As cross-channel browsing and buying behaviors continue to evolve, retailers can keep pace by delivering consistent and engaging…

Benjamin Moore Optimizes Customer Engagement With Mobile Publishing

The interactive, high-definition features of tablet technology have provided retailers with an ideal outlet for boosting mobile engagement…

QR Codes Can Be A Window Display For The Mobile Customer

Whether used for window shopping, checking product ratings or searching for sales, smartphones are society’s latest shopping companion.…

E-tailing Group Study Sees Growing Focus On Mobile, Tablets And Content Strategies

Today’s consumers are growing more savvy and accustomed to comparing prices and researching products across online platforms and…

Gamification Offers Measureable Results For Marketing And Engagement

Many retailers utilize social media and mobile marketing tactics to build two-way communication with consumers, increase loyalty and…

Nu Skin Taps Translation Applications To Optimize Localization Strategies

A leading challenge of international expansion, whether physical or web-based, is language barriers. Nu Skin Enterprises, Inc., an…

Alicia’s Top 4 Picks For Retailers Successfully Integrating Content And Commerce The convergence of content and commerce is…

New Study Helps Retailers Reach Millennials [Infographic]

To thrive and survive in the competitive marketplace, retailers must have a firm understanding of the shopping preferences,…