Latest In: consumer behavior
apparel brand reputation brand trust consumer behavior consumer spending Danielle Sherman heritage brands inflation Michael Buckley shopper survey true religion Wired Research
Key Takeaways Heritage reputation draws consumers in, but brands that don’t evolve their styles, quality and pricing alongside…
News
November 4
belief-driven buyers brand loyalty brand trust consumer behavior consumer spending corporate transparency Goods Unite Us midterm elections political boycotts political donations SmartCustomer
Key Takeaways Just over half of U.S. shoppers stopped buying from a company over its political stance in…
News
November 3
Adobe adobe analytics aeo AI shopping AI traffic AI visibility Answer Engine Optimization Black Friday consumer behavior conversion rates Cyber Monday e-commerce generative AI holiday shopping 2026 large language models LLMs product content retail websites revenue per visit Thanksgiving
Key Takeaways AI traffic to U.S. retail sites generated 83% higher revenue per visit and converted 90% better…
News
October 29
Artificial intelligence is reshaping the entire retail lifecycle—streamlining everything from customer discovery and automated content creation to predictive inventory and frictionless post-purchase support. By unifying front-end experiences with back-end logistics,…
October 19
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Holiday campaigns start earlier every year. Back-to-school displays now share shelf space with holiday promotions, streaming platforms release…
Executive Viewpoints
October 28
AI shopping tools consumer behavior Gartner genAI gift recommendations holiday shopping omnichannel retail pricing product discovery Retail technology
Key takeaways Consumers are using GenAI primarily for holiday gift inspiration and price comparison, but they still want…
Features
October 27
ai artificial intelligence consumer behavior customer experience Digital Commerce personalization product discovery purchase decisions retail innovation Retail technology
For much of the past two decades, retailers have focused on helping consumers find products online. Search engines…
Executive Viewpoints
October 23
Alliant apparel brand loyalty consumer behavior fashion gen z retail social media
Key Takeaways Social media is now the top source of fashion inspiration, cited by 37% of shoppers, ahead…
News
October 12
#RICE24 brand perception brand strategy commerce consumer behavior consumption demographic targeting Featured Marcus Collins marketing strategy McDonald's Retail Innovation Conference & Expo Retail ThinkTank (2024) Retail ThinkTank: Ecommerce Strategy (2024) Retail ThinkTank: featured in ecommerce strategy (2024)
It can be difficult for executives immersed in the business of retail to appreciate the cultural significance of…
Features
June 6
advertising brand building community buiding consumer behavior customer journey data management ESG Featured in-store retail media interactive displays marketing media planning NBCUniversal Purpose-driven resale retail media retail shrink Retail ThinkTank (2023) Retail ThinkTank: Featured In Shopper Marketing & CX (2023) Retail ThinkTank: Shopper Marketing & CX (2023) returns smart shopping carts Storytelling sustainability television
As one of the largest media and entertainment companies in the world, NBCUniversal is also one of the…
Features
October 4