consumer behavior

‘Shopper Promiscuity’ Forcing Brands to Completely Reimagine How they Connect with Consumers

By now we’ve all heard the news that brand loyalty is in decline. But Rebecca Brooks, CEO of market research consultancy Alter…

Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to…

Making Click-and-Collect a Moment to Connect

A year of quick pivots for the retail industry, 2020 required brands to rapidly adjust their spaces to account for social distancing…

5 Ways COVID-19 has Reshaped Consumer Behavior

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to…

10 Consumer Trends Shaping the Future of Retail

Seismic shifts in consumer trends accelerated by the pandemic will have long-lasting implications for the retail industry at large. A new report,…

Consumer Behavior Fuels Fraud And Retailers Need To Fight Back

Trying to provide customers with a simple, streamlined and frictionless interaction is a more-or-less universal goal. Every retailer wants to give customers…

Rethinking Loyalty: Rewarding Everyone Is Not Rewarding You

If retailers wish to attract loyal customers, they must offer more than just run-of-the-mill discounts. These days, giving a generic discount to…

Digital Apps Bridge The Gap Between Online And In-Store Consumer Behaviors

Since the rise of e-Commerce 20 years ago, retailers have expected a breadth of customer-specific insights giving them a holistic view of…

Nielsen Upgrades Analytics In Expanded Partnership With Fred’s

Consumer behavior and data company Nielsen has expanded its more than 15 year partnership with fred’s Pharmacy, becoming the exclusive account-level data…