How Will DTC Rebound After The COVID Retail Shakeup?
As the country pulls through the worst of the COVID-19 shutdowns, economic recovery moves to the forefront of…
Executive Viewpoints August 3
Latest In: Coca-Cola
Speed-To-Market Is Party City’s #1 Goal For New Curbside, Same-Day Delivery Initiatives
“When the pandemic hit, we made the decision that we didn’t want to simply survive, we wanted to…
Features July 31
New Walmart CMO Comes From Rival Target
William White, who had been Target’s SVP Marketing for two and a half years, is joining Walmart as…
News April 23Trend Watch: Social Media Is The Marketing MVP Of Super Bowl XLVIII
Some may argue that the athletic performance during this year’s Super Bowl was subpar at best. But viewers…
News February 5Walmart And MillerCoors Embrace Digital Customer Engagement
The Shopper Marketing Summit, a retail networking event hosted in April 2013 by the Path to Purchase Institute,…
News May 9Beyond Facebook And Twitter: The New Age Of Social Media In Retail
Close followers of retail in 2013 realize the importance of social media in creating effective merchandising programs. During…
News February 1NRF Session: Coca-Cola “Opens Happiness” For Consumers And Retailers
Customer-centricity, key for increasing engagement with retail audiences, was a primary focus during educational sessions and discussion at…
News January 21Retailers Pitch In To Help Hurricane Sandy Victims
Hurricane Sandy wrought devastation upon families and businesses along the East Coast. While many stores were forced to…
Features November 51-800-Flowers Improves Employee Productivity With Work.com
Cutting-edge organizations are recognizing the benefits of utilizing social networking sites and more interactive communication methods to improve…
Features November 2Top Stories
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