Is Your Social Listening Strategy Feeling a Bit Out of Shape, or is it Ready to Catch the Next Big Wave?
Products fly off the shelves before you know it, and suddenly you’re left wondering how to keep up…
Executive Viewpoints June 3
Latest In: Coca-Cola
You Don’t Have Customers, you Have Fans, so Put on a Show
There’s a lot retailers can learn from the success of immersive location-based entertainment spaces this past year. The…
Executive Viewpoints March 19
Experiences to Remember: Changing In-Store Behavior and Reaching Consumers
Remember the age-old question: “If a tree falls in a forest and no one is around to hear…
Executive Viewpoints September 25
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Amazon Seeks to Boost Just Walk Out Accuracy with AI-Powered Model
Amazon’s newly AI-powered Just Walk Out (JWO) system can now simultaneously process data from multiple sources, including overhead…
News July 31
Connected Packaging: Closing the Sustainability Gap Between Intention and Action
BCG’s research into consumers’ sustainability attitudes and actions is a very stark expression of three fundamental problems related…
Executive Viewpoints December 28
How Retailers Can Bring Creativity and Originality Back to Private Label Products
Twenty years ago, retailers aiming to launch new store brands to fend off the negative associations created by…
Executive Viewpoints October 5
Expanding the ‘Digital Closet’: Warner Music Group Invests in DressX
Warner Music Group (WMG) will partner with and invest in digital fashion retailer DressX, gaining a platform for…
News December 16
CMO Council to Track Brands Boycotting Russia
The CMO Council has begun sharing its list of “Brands Bucking Russia” to highlight the companies withdrawing their…
News March 11
Walmart, Major Consumer Brands Partner on ‘Free Thanksgiving Dinner’ Program
In an effort to feed millions of families this Thanksgiving, Walmart, Campbell’s, Butterball and Coca-Cola are partnering with…
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