Latest In: chief marketing officer

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8 Questions Test Retailers’ Willingness To Personalize CX

As retailer marketers struggle to build and maintain high-value relationships with customers, churn, attrition, and high opt-out rates…

News November 15
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Uber Picks Up Target CMO As Marketing And Operations Converge

It appears the C-level marketing carousel has had yet another participant jump off the ride. Nordstrom, The Home…

News August 31
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Under Armour CMO Hire Takes Page From Amazon’s Innovation Playbook

Under Armour has made a big splash in reshaping its executive-level team, making three moves specifically designed to…

News August 15
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Gap Fills CMO Vacancy With Abercrombie & Fitch Exec

After a year with its critical Chief Marketing Officer position vacant, Gap has hired former Abercrombie & Fitch…

News January 28
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Challenges For The Modern-Day CMO

By Alan Cohen, Giant Spoon Marketing has changed so much in the last few years.  For those who…

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