Latest In: Barbie

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Miniso to Ramp up Original IP Development, Showcase Proprietary Products in Stores

Miniso isn’t waiting around for the next pop culture phenomenon (Labubus, anyone?). The China-based retailer is strengthening its…

News October 1
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Hot Wheels Screeeeeech into 7-Eleven Stores

Iconic toy Hot Wheels cars are now available via 7-Eleven’s new collaboration with Mattel, including the first-ever branded…

News August 1
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Barbie Enters the Festival Circuit

Mattel has teamed up with Mischief Management to create the first festival dedicated to all things Barbie — Barbie…

News July 22
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Barbie Celebrates Black History Month with Black in Fashion Council Partnership, New Releases

Barbie is commemorating Black History Month by elevating Black designers of the past, present and future. Black designers…

News February 21
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Monica + Andy Founder Details Multiple Expansion Paths for Baby Retailer

Unlike many DTC brands that were born online and later found their way into physical retail, Monica +…

Features July 3
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Following the commercial success of the Barbie movie, Mattel Films is creating a live-action feature film focused on its American Girl dolls.

Mattel’s Next Big Movie Star: American Girl

Following the remarkable commercial success of the Barbie movie, Mattel is putting its American Girl dolls in the…

News December 14
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The Secret Behind Quick-Turn Merch: A Strong Partner

From Barbie to the Super Mario Brothers movie and even the debut of Travis Kelce and Taylor Swift’s…

Executive Viewpoints December 8
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Walmart, TJX Provide a Few Bright Spots in Q3 Results

Several of the nation’s largest retailers, including Target, Macy’s, Gap and BJ’s Wholesale Club, struggled during Q3, with…

News November 20
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Target Spotlights Toys Priced Under $25, Creates Virtual Toy Shop

Responding to consumer concerns about the impact of inflation on their holiday budgets, Target is offering thousands of…

News October 5
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