Worldbuilding: Designing Multisensory Worlds That Empower Customers to Craft Their Own Brand Journey
Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user…
Executive Viewpoints September 6
Latest In: Barbie
It’s Barbie’s World, We’re Just Living in It
With our Editors Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they…
Editor's Perspective August 4
Gap Picks Mattel Exec as New CEO
Gap Inc. has named Richard Dickson as its new President and CEO, effective Aug. 22, 2023. Dickson will…
News July 26
What a Doll! Walmart Gives Shoppers a Peek into Barbie’s Shopping Cart
Walmart has debuted a digital-first shopping experience that provides customers with a view into three celebrities’ online carts:…
News July 14
Holidays in the Metaverse: Macy’s Parade Goes Virtual, Mattel Debuts Marketplace for Toy NFTs
Two of the biggest names of the holiday season — Macy’s, producer of the iconic Thanksgiving Day Parade,…
News November 22Barbie Becomes A Fashion Blogger
By Alicia Fiorletta, Senior Editor Yes, you read that right. Mattel’s golden-locked diva is taking the streets to…
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