Back-To-School Ads Drive 50% Higher Click-Through Rates On Tablets
Retailers seeking to get the most out of their back-to-school email promotions may benefit the most by gearing…
News September 5
Latest In: backtoschool
CALCUSO Partners With 10,000 Schools To Fulfill Back-To-School Purchases In A Single Click
Convenience is a retail winner, particularly when it comes to back-to-school shopping — an event that traditionally involves…
News August 30
Mass Merchandisers Poised To Thrive During The Final Stretch Of Back-To-School
Prime Day and e-Commerce may have defined the start of the back-to-school (BTS) season, but brick-and-mortar retailers —…
News August 8
As Back-To-School And Prime Day Converge, Can Retailers Create A Second ‘Holiday’ Season?
Back-to-school shopping had historically dominated the retail conversation for the entire summer, and sometimes well into the fall.…
Features July 9Search Becomes Latest Back-To-School Battleground
Marketing during the back-to-school season is about more than maximizing exposure through traditional channels; search has become an…
News September 20
3 Ways For Retailers To Leverage The Extended ‘Back To School’ Season
Class may be in session, but that doesn’t mean back to school shopping is over. According to an…
Executive Viewpoints September 19Back-To-School E-Commerce Sales Top $58.1 Billion, Fueled By Mobile Traffic
The 2018 back-to-school (BTS) season earned $58.1 billion in online sales this year, according to data from Adobe…
News September 14Parents Shopping With Their Children Spend Nearly $100 More Per Child During BTS
Back-to-school shopping takes up two precious parental commodities: time and money. Unfortunately for family budgets, parents trying to…
News July 30
Prime Day Cuts Into $83 Billion Back-To-School Season
It’s not too late for retailers to implement their back-to-school plans: only 45% of families complete their shopping…
News July 30Featured
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