Two Surveys, One Back-to-School Shopper: Price Sensitive, AI Curious, Kid Led
Deloitte's newest back to school survey finds real K-12 spending down and economic anxiety at its highest level…
News July 9
Latest In: back-to-school
Marketing that Matches the Pace of Commerce
Seasonal shopping has lost its rhythm. What used to be distinct calendar moments have collapsed into one long…
Executive Viewpoints October 30
The Tech Retailers are Eyeing: AI, Yes, but also RFID and Mobile POS
As one of the industry’s largest providers of retail technology, Aptos is intimately attuned to retailers’ challenges and…
Features August 26
Verizon Hosts Back-to-School Tech Workshops at 10,000 Stores
As the back-to-school season ramps up, Verizon is turning more than 10,000 stores into interactive tech workshops for…
News August 7
Exclusive: Hanna Andersson Looks Beyond the Checklist to Capture the Magic of BTS
For most parents, back-to-school shopping begins with a looong list: school supplies, backpacks, lunchboxes, clothes, shoes. But this…
News July 30
Kroger Debuts Tool to Access Teacher-Specific Back-to-School Shopping Lists
Kroger has introduced the Kroger Back to School List, an online tool that provides parents with access to…
News July 28
Target Brings Back BTS Personalization Stations at 500 Stores
Target is looking to continue the back-to-school sales momentum with ongoing sales on school essentials and the return…
News July 23
Prime Day Again Breaks Sales Records — and Offers Insight into Current Consumer Mindset
Despite getting off to a slow start (by some accounts), Amazon’s 11th annual Prime Day event — which…
News July 14
PwC Back-to-School Survey: To Stretch Their Budgets, 37% of Parents will Only Buy Items on Sale
A back-to-school (BTS) spending survey conducted in May by PwC has some good news for retailers: shoppers are…
Features June 27Top Stories
