How Wine Enthusiast is Bridging the Gap Between Content + Commerce
EPISODE #91
Summary
Featuring: Erika Strum Silberstein, Wine Enthusiast
Over the past 40+ years, Wine Enthusiast has acquired a strong advantage: in addition to its commerce business, it has an incredible media portfolio. But looking forward, Erika Strum Silberstein and her sister Jacqueline Strum, are working together to bridge the gap between their content and commerce to create a more fluid “wine journey.”
More brands and retailers try to integrate powerful content into their customer experiences, and Erika has some great perspectives to help guide their strategies. Listen to learn:
- Which tools and tech are supporting Erika’s goals of making shopping online for wine and spirits easier and more fun;
- How Wine Enthusiast is using data to understand user intent and create a more fluid customer journey between content and commerce properties; and
- The key investments Wine Enthusiast is making beyond content and commerce, including logistics and fulfillment.
RELATED LINKS
Summary
Featuring: Erika Strum Silberstein, Wine Enthusiast
Over the past 40+ years, Wine Enthusiast has acquired a strong advantage: in addition to its commerce business, it has an incredible media portfolio. But looking forward, Erika Strum Silberstein and her sister Jacqueline Strum, are working together to bridge the gap between their content and commerce to create a more fluid “wine journey.”
More brands and retailers try to integrate powerful content into their customer experiences, and Erika has some great perspectives to help guide their strategies. Listen to learn:
- Which tools and tech are supporting Erika’s goals of making shopping online for wine and spirits easier and more fun;
- How Wine Enthusiast is using data to understand user intent and create a more fluid customer journey between content and commerce properties; and
- The key investments Wine Enthusiast is making beyond content and commerce, including logistics and fulfillment.
RELATED LINKS
