How VICI Shaped the Future of the ‘Instagram Brand’
EPISODE #231
Summary
Featuring: Aimee Dudum Colorado, Co-founder, Chief Merchandising and Marketing Officer, VICI
VICI was founded in 2012, when women were looking for trendy, high-quality fashions on a relatively new platform called Instagram, but were extra wary of their spending. With consumers now in a very similar headspace, it is an optimal time for Co-founder and Chief Merchandising and Marketing Officer Aimee Dudum Colorado to reflect on how the business has evolved.
During this episode, Aimee chats with host Alicia Esposito about:
- How the mission and values of VICI have evolved since the company’s inception, if at all;
- How VICI helped shape the “Instagram Brand” model;
- The distinct role that influencers and creators play in driving marketing and new product creation; and
- How the “meme-ification” of marketing is making standing out harder for brands.
RELATED LINKS
- Learn more about VICI
- See Retail TouchPoints’ latest coverage on all things social commerce
Summary
Featuring: Aimee Dudum Colorado, Co-founder, Chief Merchandising and Marketing Officer, VICI
VICI was founded in 2012, when women were looking for trendy, high-quality fashions on a relatively new platform called Instagram, but were extra wary of their spending. With consumers now in a very similar headspace, it is an optimal time for Co-founder and Chief Merchandising and Marketing Officer Aimee Dudum Colorado to reflect on how the business has evolved.
During this episode, Aimee chats with host Alicia Esposito about:
- How the mission and values of VICI have evolved since the company’s inception, if at all;
- How VICI helped shape the “Instagram Brand” model;
- The distinct role that influencers and creators play in driving marketing and new product creation; and
- How the “meme-ification” of marketing is making standing out harder for brands.
RELATED LINKS
- Learn more about VICI
- See Retail TouchPoints’ latest coverage on all things social commerce
