Retail TouchPoints
As Retailers Pile On Sales Events, Shoppers Report Discount Fatigue
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Are Deskless Retail Workers in a Tech Drought?
Digitization has overhauled much of the business world, and in departments like finance or marketing you’d find most employees are hooked on apps that serve up-to-date information on the status…
Executive Viewpoints April 28
Target Expands Drive-Up Returns Service to All 2,000 Stores
Target is rolling out its Drive Up Returns service nationwide following a successful pilot test. The retailer expects to upgrade all of its nearly 2,000 locations by the end of…
News April 27
Kroger to Upgrade In-Store Networking and Centralize Cloud Management
Kroger will improve networking support for in-store experiences, benefiting both shoppers and associates, by deploying the ExtremeCloud IQ cloud management and WiFi 6E access points across its brick-and-mortar fleet. In…
News April 27
Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions
As rival TikTok ramps up its shopping initiatives, Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram and Facebook. A shift toward a new dynamic…
News April 27
Yahoo’s New Partnership will Enable Shoppable Retail Ads
Yahoo Advertising has teamed up with ecommerce marketing platform Pear Commerce to bring shoppable ad products to its demand-side advertising platform (DSP). Pear’s technology connects CPGs with more than 3,000…
News April 27
Instacart and Roku Partner to Provide Data Showing Impact of Ad Spend
Streaming service Roku has partnered with Instacart to bring together viewership data and purchasing insights, allowing marketers to measure whether “streamers” are buying products on Instacart after seeing ads on…
News April 27
Ebay Deepens Luxury Offerings with Certified by Brand Program
Ebay has launched the Certified by Brand program, enabling the marketplace to partner directly with luxury brands and help them scale their presence in the secondary market while offering shoppers…
News April 27
1-800-Flowers.com Offers Personalized, ChatGPT-Written Poems for Mom
1-800-Flowers.com has launched the 1-800-Flowers.com MomVerse, an experience created to celebrate the amazing moms and women who make a difference in our lives. The MomVerse is a ChatGPT-powered composer that…
News April 27
Customers Care About Sustainability, so Show them how Ecommerce Delivers
Customer experience (CX) strategies often focus on using technology to improve steps in the customer journey, but CX can also be about the bigger picture: how their purchases impact our…
Executive Viewpoints April 27
