Retail TouchPoints
As Retailers Pile On Sales Events, Shoppers Report Discount Fatigue
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It’s Time for a Retail Media Rebellion: a CEO’s POV
Forecasts predict retail media ad spend will grow to $61.15 billion in 2024, making it the most dynamic and influential advertising marketplace that could benefit from revenue boosts and first-party…
Executive Viewpoints May 1
Back to the Beginning: Print’s a Smarter Start to Customer Journeys
Omnichannel, through-the-line, integrated: popular marketing synonyms that date back decades. Call it what you will, the quest for joined-up communications has been lengthy — and often unsuccessful. Despite brands’ best…
Executive Viewpoints May 1
#RICE23 Sneak Peek: Kiri Masters on New Marketplace Opportunities
During this Retail Innovation Conference & Expo sneak peek, Erica Vallecorsa sits down with Kiri Masters, author and Head of Retail Marketplace Strategy at Acadia. Kiri will be leading our…
News May 1
Youthforia Founder on Creating Content that Connects…and Drives Commerce
Featuring: Fiona Co Chan, Founder and CEO, Youthforia Gone are the days of overwhelming and uninspiring beauty shopping online. With Youthforia’s branded ecommerce site, robust content strategy and seamless beauty…
Podcasts May 1
Amazon Retail and Cloud Growth Slows in Q1 but AI Investments Hold Promise
Amazon’s net sales grew 9% year-over-year to $127.4 billion in Q1 2023. Net income was $3.2 billion for the period, compared with a net loss of $3.8 billion in Q1…
News April 28
Pinterest Opens to Third-Party Ads with Amazon as First Partner
For the first time ever, Pinterest is opening its platform to third-party ad demand, starting with a multi-year strategic partnership with Amazon. User engagement with shoppable content on Pinterest continues…
News April 28
Gap to Lay Off 1,800 Employees as Part of Restructuring Plan
Gap Inc. will cut approximately 1,800 jobs from its headquarters and upper-field workforce as it seeks to “simplify and optimize its operating model and structure,” according to an April 25,…
News April 28
How the Y2K Revival is Expanding True Religion’s Shopper Community
True Religion, born in the Y2K era, is benefiting from its current cultural resurgence. Creative Director Zihaad Wells attributes the brand’s heightened relevance among Gen Zers to its strong heritage…
Features April 28
Revolutionizing Retail Marketing: How Apple’s Web Push Notifications on iOS 16.4 will Change the Game for Retailers
Web push notifications are a powerful tool for retailers to engage with their customers and keep them informed about sales, promotions and other important updates. It has gained popularity as…
Executive Viewpoints April 28
