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Best Buy’s Geek Squad Expands into In-Home Health Care Setup
[Editor’s Note 10/12/23 — This story was updated to add details of another program to sell prescription medical devices.] A program pairing Best Buy’s Geek Squad and health care company…
News September 14Aspire Debuts Dashboard to Improve Influencer Campaign Analysis
Aspire has introduced its Impact Dashboard, designed to provide brands with a quick, digestible snapshot of campaign performance. Historically, marketers have had to dig through analytics and sales tracking to…
News September 14The Key to Keeping Customers Engaged and Combating the Paradox of Choice — Personalization
Shopping online can feel completely overwhelming for consumers when options feel infinite. The paradox of choice can even deter sales, which is why e-tailers need to be strategic when expanding…
Executive Viewpoints September 14Want to Cut the Cost of Fast Fulfillment? It All Starts with Inventory Placement
Until someone invents a Star Trek-style replicator (“Tea. Earl Grey. Hot.”) that delivers pretty much any item to a consumer with science fiction-style immediacy, retailers remain bound by 21st-century delivery…
Features September 14Fanatics Names Opendoor, GoDaddy Veteran as New Commerce CEO
Fanatics has appointed Andrew Low Ah Kee as CEO of Fanatics Commerce, the company’s largest business unit, effective immediately. Low Ah Kee is replacing former Fanatics Commerce CEO Doug Mack,…
News September 13As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards
The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was developed in collaboration with the Media Rating Council (MRC) as well as…
News September 13Williams-Sonoma Deploys New Tech to Gain Single View of Customer Across Multiple Brands
Williams-Sonoma will deploy a suite of solutions from Salesforce to get a 360-degree view of its customers across its many brands, which include Pottery Barn, West Elm, Williams Sonoma Home,…
News September 13Target Partners with Philanthropic Jewelry Brand Kendra Scott
Target has entered a long-term partnership with Kendra Scott to launch an exclusive collection and dedicated shopping experience. Debuting on Oct. 22, 2023, the collection will feature more than 200…
News September 13How Speeding up Chargeback Resolutions can Boost Retailers’ Profits
Commerce is expanding rapidly, especially within the retail sector. Recent data shows that overall U.S. retail sales have increased 8.8% year-on-year, with ecommerce specifically up 8.4%. However, challenges are inevitable,…
Executive Viewpoints September 13


















