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3 Things You Need to Do Before Deciding on a Rebrand of Your Small Business
Rebranding can help refresh your image, communicate your value proposition and attract more customers. But costs can range from roughly $30,000 to $50,000 over a period of three to four…
Executive Viewpoints August 16
Amazon Pay Adds BNPL Option for Prime Visa and Amazon Visa Cardholders
Prime Visa and Amazon Visa cardmembers can now make equal monthly payments for items they purchase on tens of thousands of participating online retail sites when they use Amazon Pay.…
News August 15
3 Post-Purchase Fails…and How to Fix Them
Executive teams have historically looked at the customer journey as a funnel, aiming to bring consumers from an initial point of engagement through to a purchase. But leaders are increasingly…
Features August 15
PayPal Names Intuit Exec as New President/CEO
PayPal Holdings has named long-time Intuit executive Alex Chriss as its new President and CEO, effective Sept. 27, 2023. The appointment follows a search process conducted over the past several…
News August 15
Ariela Buys DTC Intimates Trailblazer Parade
Women-owned intimates company Ariela & Associates International (AAi) has agreed to acquire DTC disrupter Parade. Parade will join the other brands in AAi’s portfolio, which includes Fruit of the Loom (master…
News August 15
Michaels Marks 50th Anniversary with Creativity-Inspired Brand Refresh
Michaels is marking a half century in operation with an updated brand identity and tagline, “Everything to Create Anything.” The new brand strategy is designed to spotlight the many kinds…
News August 15
Victoria’s Secret Taps Past Angels for Debut of New ‘Icon’ Collection
The latest step in the reinvention of Victoria’s Secret involves bringing back some familiar faces, specifically former “Angels” Gisele Bündchen, Naomi Campbell, Adriana Lima and Candice Swanepoel. The supermodels will grace a campaign…
News August 15
Rise Dispensaries Revamps Store Design with Latest Rebrand
Rise Dispensaries, a cannabis retail chain owned by Green Thumb Industries Inc., has revitalized its brand identify and refreshed retail stores across 14 markets. The new branding, developed in partnership with…
News August 15
Rebranding: How to Create Unique, Timeless Branding
There’s an important distinction between the terms “branding” and “visual identity.” A brand covers the whole ethos, philosophy and purpose of the brand, including things like the brand story, the…
Executive Viewpoints August 15
