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8-Second Attention Spans and Short Videos: The Future of Video-First Marketing
The average American adult’s attention span is a staggering 8.25 seconds. In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. These concise visual stories,…
Executive Viewpoints October 13Citing Rise of Generative AI, Snap Nixes ARES White-Label AR Offering
Just six months after it launched, Snap Inc. is closing its AR Enterprise Services (ARES) division, with CEO Evan Spiegel citing the company’s poor business performance and the rise of…
News October 12With Addition of Petco, Happy Returns Network Surpasses 10,000 Locations
After a successful trial, Petco is expanding its partnership with PayPal-owned reverse logistics solution Happy Returns to all its stores nationwide. Petco customers can now bring ecommerce orders they need…
News October 12AI-Generated Product Recommendations Power Amazon’s Fall Prime Event
Sales during Amazon’s Prime Big Deal Days, the now-annual fall member sale event, were significant but essentially flat compared to last year when the sale debuted, according to data from…
News October 12Eight Brands Fight Back Against ‘Luxury Tax’ on Menstrual Products
Eight feminine care brands in the menstrual hygiene space have converged to create The Tampon Tax Back Coalition, aiming to abolish the taxation on menstruation products that still exists in…
News October 12Walmart Launches New Certification Program to Teach Advertisers About Retail Media Offerings
Walmart Connect, the retailer’s retail media arm, has launched a new certification program to help advertisers of all types and levels understand and adopt the company’s evolving suite of advertising…
News October 12Walmart GoLocal Taps Shipt Exec as VP
Walmart has onboarded Rina Hurst as the new VP of its Walmart GoLocal delivery service platform. Hurst joins the retail giant from Shipt, where she served as Chief Business Officer…
News October 12Fickle Consumers? CVS Prescribes its CarePass Paid Loyalty Program
When asked the first thing that comes to mind when one thinks of CVS, chances are good that many people will say the receipts. The pharmacy chain’s comically long trail…
Features October 12AI’s Rapid Growth Combined with Other Emerging Technologies Will Drive Greater Accessibility
Consumers are cautious and somewhat “on watch” when it comes to AI, but they know they’ll need to reconcile their reservations. According to Morning Consult, 52% of consumers are convinced…
Executive Viewpoints October 12


















