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Timing is Everything When it Comes to Useful, Governable Analytics Data
In the iconic 1999 cyberpunk movie The Matrix, the human rebel protagonists ascribe meaning to the (virtual) world around them by reading and understanding real-time streams of data. The downward-flowing…
Executive Viewpoints September 15
Pacsun Taps External Partner to Streamline U.S. Fulfillment
Like many retailers, Pacsun is focusing on efficiency — and that means getting products to customers as quickly and easily as possible. The youth fashion and lifestyle brand is tapping…
News September 14
Pinterest Debuts New Ad Formats and ‘Collages’ Feature for Users
Pinterest unveiled a suite of new features for its users as well as new advertising formats at its Pinterest Presents event Sept. 13, all designed to make the platform even…
News September 14
Meta Rolls Out New AI-Powered Ad Tools
Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring to as “the first AI-powered holiday season.” Meta advertisers now have access…
News September 14
Best Buy’s Geek Squad Expands into In-Home Health Care Setup
[Editor’s Note 10/12/23 — This story was updated to add details of another program to sell prescription medical devices.] A program pairing Best Buy’s Geek Squad and health care company…
News September 14
Aspire Debuts Dashboard to Improve Influencer Campaign Analysis
Aspire has introduced its Impact Dashboard, designed to provide brands with a quick, digestible snapshot of campaign performance. Historically, marketers have had to dig through analytics and sales tracking to…
News September 14
The Key to Keeping Customers Engaged and Combating the Paradox of Choice — Personalization
Shopping online can feel completely overwhelming for consumers when options feel infinite. The paradox of choice can even deter sales, which is why e-tailers need to be strategic when expanding…
Executive Viewpoints September 14
Want to Cut the Cost of Fast Fulfillment? It All Starts with Inventory Placement
Until someone invents a Star Trek-style replicator (“Tea. Earl Grey. Hot.”) that delivers pretty much any item to a consumer with science fiction-style immediacy, retailers remain bound by 21st-century delivery…
Features September 14
Fanatics Names Opendoor, GoDaddy Veteran as New Commerce CEO
Fanatics has appointed Andrew Low Ah Kee as CEO of Fanatics Commerce, the company’s largest business unit, effective immediately. Low Ah Kee is replacing former Fanatics Commerce CEO Doug Mack,…
News September 13
