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Why One DTC Brand Bucked the SoHo Trend and Opened its First Store in Charleston
Over the last few years, a playbook of sorts has emerged for DTC brands: An enterprising soul puts a new spin on a category or product that has stagnated, amasses…
Features September 20
In Luxury Retail, Design Trends Point to Experience
What’s the most important aspect of luxury retail design today? If you said “mastering techniques to improve in-person experiential settings,” you’d be exactly right. You might also raise the need…
Executive Viewpoints September 20
Real-World Reminders Can Make CTV Ads More Impactful
We’ve all heard the stats about the thousands of marketing messages the average consumer is exposed to weekly, and yet advertisers continue to forget just how noisy the media landscape…
Executive Viewpoints September 20
Instacart’s Long-Awaited IPO Values Company at $10 Billion
Instacart has made its initial public offering (IPO), pricing its stock at $30 per share and valuing the grocery delivery and technology company at approximately $10 billion. Instacart, which will…
News September 19
TikTok Launches First-Party Measurement Solution for Advertisers
TikTok has launched Attribution Analytics, a first-party measurement solution designed to help marketing teams understand the bottom-line impact of the social network’s advertising solutions. The immersive nature of the TikTok…
News September 19
Sam’s Club Adds More Robust Performance Dashboard for RMN Advertisers
Sam’s Club has launched a new media and sales performance dashboard, designed to create a “central source of truth” for brands that want a clearer picture of campaign performance via…
News September 19
Amazon Extends Just Walk Out Technology to Apparel and Fan Gear with RFID
Amazon has incorporated RFID capabilities into its Just Walk Out cashierless technology to handle the sale of apparel and fan gear at two Seattle sports venues. RFID tags placed on…
News September 19
Mastercard Forecasts ‘Solid’ Holiday as Consumers ‘Recoup Their Power’
This holiday season, U.S. retail sales from Nov. 1 to Dec. 24 (excluding automotive) are forecast to increase 3.7% from last year, according to Mastercard SpendingPulse, the marketing intelligence firm…
News September 19
Uber and Oracle Collaborate on New Last Mile Offering
Oracle and Uber have announced the launch of Collect and Receive, a new offering within the Oracle Retail platform designed to enrich retailers’ last mile delivery experiences while reducing operational…
News September 19
