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Influencers Take Center Stage in True Religion’s First Holiday Campaign
Global lifestyle brand True Religion has launched its first holiday campaign as part of its ongoing growth efforts in the U.S. Called “Style is a Gift,” the campaign features rapper…
News October 26
PayPal Offloads Happy Returns to UPS
UPS has agreed to acquire reverse-logistics solution Happy Returns from PayPal for an undisclosed amount. The deal is expected to close in the fourth quarter of this year. Happy Returns…
News October 26
Customers are Tired of Empty Shelves, and it’s Time for a Fix
For customers, many aspects of a shopping trip impact whether they view it as a success. From the customer service of store associates to the quality of the products for…
Executive Viewpoints October 26
Party City Streamlines Supply Chain Processes as it Looks to Post-Bankruptcy Future
As it emerges from bankruptcy, Party City is moving forward with a strategy to transform its business and keep more than 800 of existing stores in operation. Part of that…
News October 25
Ulta to Pilot In-Store Sampling and Advertising Tech
Ulta Beauty is testing new smart vending tech from SOS that will expand the beauty retailer’s in-store sampling program and add in-store advertising capabilities to its retail media offerings for…
News October 25
GNC Expands Virtual Healthcare Services for Customers
GNC is expanding its virtual healthcare service, GNC Health, to offer low cost and convenient care to customers. Membership plans for individuals and families are available via three tiers: Basic,…
News October 25
Miniso Opens Sanrio-Themed Store in Indonesia
Miniso has launched its first IP-themed flagship in Indonesia, starring Hello Kitty and other beloved Sanrio characters. This is the first store dedicated to a specific IP partnership, establishing Miniso’s…
News October 25
Want to Have Great CX This Holiday Season? Focus on Employee Experience First
This is Part 1 of The Holiday Readiness Series, which will feature tactical tips and takeaways from experts that retailers can still apply to rev up their sales results. Looking…
Features October 25
The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024
Parasocial relationships are defined as the relationships that users develop with media personalities — and these interactions have a major impact. The influencer field has capitalized on this phenomenon for…
Executive Viewpoints October 25
