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Rent the Runway has hired Natalie McGrath as its new CMO in order to drive growth marketing and branding efforts. She will report to CEO Jennifer Hyman.

Rent the Runway Taps New CMO, Sets Sights on Profitability

After a tumultuous few years, Rent the Runway is seeking a fresh perspective to drive its marketing and advertising efforts to drum up demand. Natalie McGrath, who has 20 years…

News February 28

Starbucks, Workers United Union Agree on ‘Constructive Path Forward’ for Organizing

Starbucks and the Workers United union have agreed on a framework for collective bargaining discussions for the nearly 400 stores represented by the union. They also have aligned on how…

News February 28

Authentic to Extend AI-Powered Shopping Capabilities Across Brand Portfolio

Authentic, formerly known as Authentic Brands Group, has partnered with Fast Simon to help enhance merchandising, personalization and search capabilities across its extensive portfolio of brands. Authentic brands including Juicy…

News February 28

Using Prebuilt Data Models? You Should Be

In 1978, LEGO introduced a brand new line of construction sets branded LEGO Space. The sets in the series included parts and features built for science fiction adventure and were…

Executive Viewpoints February 28
The new era of out-of-home (OOH) advertising is bringing new materials, digital tactics and storytelling methods into the mix.

5 Ways Retailtainment is Reshaping OOH Advertising

Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence and impact. The vast majority (88%) of U.S. adults have noticed an…

Features February 28

Wawa Joins Retail Media Network Club

Wawa has launched Goose Media Network, the c-store chain’s retail media network (RMN), to give brands the opportunity to reach Wawa customers online as well as via the mobile app…

News February 27

Macy’s to Close 150 Nameplate Stores, Focus on Luxury and Small-Format Locations

Macy’s, Inc. has unveiled its Bold New Chapter strategy, signaling a major shift for the iconic department store retailer. Macy’s plans to close 150 underproductive nameplate stores — approximately 50…

News February 27
Olfactory NYC has ventured inside the Beltway for its latest store, which will open in April. The brand, founded in 2017, has three stores in New York City and one in Boston.

With its Newest Store, Washington Gets a Whiff of Olfactory NYC

Olfactory NYC has ventured inside the Beltway for its latest store, which will open in April. The brand, founded in 2017, has three stores in New York City and one…

News February 27

720-Store Pet Supplies Plus Partners with DoorDash for Deliveries

Pet Supplies Plus and DoorDash will offer same-day delivery of pet products from all 720 of the retailer’s stores. DoorDash already works with a number of retailers in the pet…

News February 27
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