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Best Buy Adds Generative AI to its Customer Service Toolkit
Best Buy is expanding its partnership with Google Cloud to leverage generative AI technology for new customer service tools. The retailer also is working with Google Cloud and Accenture to…
News April 9Shein Continues Canadian Charm Offensive with ‘Moving Billboard’ Campaign in Toronto
A new floral-themed streetcar has hit the streets of Toronto touting the offerings of online fashion retailer Shein as it travels around the city. The streetcar, which is embellished with…
News April 9From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising
Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to boost spending in this area over the coming…
Features April 9Next-Gen Co-Brand Cards are Tailored to You, by You
In a world filled with loyalty offers, it’s all about offering the right rewards and experiences at the right moments. I’ll never forget my 40th birthday trip to Istanbul when…
Executive Viewpoints April 9UPDATE: Uniqlo Unveils Locations for 11 New Stores Opening in 2024
[Update as of 4/8/2024] Uniqlo has revealed locations for the additional 11 stores it plans to open this year, including five in Texas, a new state for the fast fashion…
News April 8Best Buy, Microsoft Celebrate Earth Month by Turning ‘E-Waste’ into Couture
Best Buy, one of the largest retail collectors of e-waste in the U.S., is partnering with Microsoft on a new activation designed to inspire consumers to recycle their unwanted laptops…
News April 8Non-Alcoholic Brand Boisson Files for Bankruptcy Protection, Closes all Stores
Boisson has filed for Chapter 11 bankruptcy protection and shuttered its eight brick-and-mortar stores, according to multiple media reports and a LinkedIn blog post by Boisson founder Nicholas Bodkins. The…
News April 8CVS Health Identifies Closed-Loop Feedback as its Customer-Centricity Unlock
Today’s consumers are asked to rate their experiences multiple times per day. You can hit a smiley face if the airport bathroom is clean and, if not, a frowny face.…
Features April 8Strategies Unleashed: Navigating TikTok’s Viral Trends for Brand Success
TikTok is where the action is for brands wanting to go viral today. So many brands have found viral success on the platform, purposefully or accidentally, and there is no…
Executive Viewpoints April 8


















