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Best Buy is rolling out new gen AI assistants for customers and employees with help from Google.

Best Buy Adds Generative AI to its Customer Service Toolkit

Best Buy is expanding its partnership with Google Cloud to leverage generative AI technology for new customer service tools. The retailer also is working with Google Cloud and Accenture to…

News April 9
Shein branded streetcar in Toronto.

Shein Continues Canadian Charm Offensive with ‘Moving Billboard’ Campaign in Toronto

A new floral-themed streetcar has hit the streets of Toronto touting the offerings of online fashion retailer Shein as it travels around the city. The streetcar, which is embellished with…

News April 9
Games advertising goes far beyond branded environments in Roblox. IAB's PlayFronts event explored the games advertising formats and experiences resonating with fans.

From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to boost spending in this area over the coming…

Features April 9

Next-Gen Co-Brand Cards are Tailored to You, by You

In a world filled with loyalty offers, it’s all about offering the right rewards and experiences at the right moments. I’ll never forget my 40th birthday trip to Istanbul when…

Executive Viewpoints April 9

UPDATE: Uniqlo Unveils Locations for 11 New Stores Opening in 2024

[Update as of 4/8/2024] Uniqlo has revealed locations for the additional 11 stores it plans to open this year, including five in Texas, a new state for the fast fashion…

News April 8

Best Buy, Microsoft Celebrate Earth Month by Turning ‘E-Waste’ into Couture

Best Buy, one of the largest retail collectors of e-waste in the U.S., is partnering with Microsoft on a new activation designed to inspire consumers to recycle their unwanted laptops…

News April 8

Non-Alcoholic Brand Boisson Files for Bankruptcy Protection, Closes all Stores

Boisson has filed for Chapter 11 bankruptcy protection and shuttered its eight brick-and-mortar stores, according to multiple media reports and a LinkedIn blog post by Boisson founder Nicholas Bodkins. The…

News April 8

CVS Health Identifies Closed-Loop Feedback as its Customer-Centricity Unlock

Today’s consumers are asked to rate their experiences multiple times per day. You can hit a smiley face if the airport bathroom is clean and, if not, a frowny face.…

Features April 8

Strategies Unleashed: Navigating TikTok’s Viral Trends for Brand Success

TikTok is where the action is for brands wanting to go viral today. So many brands have found viral success on the platform, purposefully or accidentally, and there is no…

Executive Viewpoints April 8
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