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Amazon Touts ‘Full-Funnel’ Ad Capabilities with New Shoppable TV Formats
Still just in its first year of offering television advertising, Amazon already is looking to push the boundaries of interactive and shoppable TV. In advance of its debut Upfront presentation,…
News May 8Will Elvis Officiate? Shein Hopes to Woo U.S. Shoppers with Wedding-Themed Vegas Pop-Up
Discount shopping app Shein is headed to Las Vegas this Memorial Day weekend, where it will host a two-day wedding-themed pop-up dubbed the Shein Love Chapel. This latest Shein pop-up…
News May 8Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy
Ecommerce sales are expected to hit $6.3 trillion in 2024 and continue to grow steadily through 2027, according to eMarketer research. Despite this macro growth, ecommerce site abandonment remains a…
Features May 8What to Consider When Incorporating AI into Your Retail Business
Artificial intelligence has revolutionized the way businesses and individuals operate by using data to power tools that can analyze, respond, predict and create in a manner similar to the human…
Executive Viewpoints May 8Meta Rolls Out New AI Tools to Help Brands Enhance Advertising Results
Meta has introduced a series of new generative AI tools to help advertisers automate and scale the “diversification of their creative,” which company executives said is key to seeing success…
News May 7Delivery Double-Take: Instacart Adds Restaurant Orders via Uber Eats Partnership
Instacart has entered a strategic partnership with Uber Technologies to bring restaurant deliveries to its shoppers. During the coming weeks, Instacart app users will be able to order from hundreds…
News May 7How DoorDash is Growing by Advancing its ‘Local Commerce’ Mission
When DoorDash launched in 2013, it was all about restaurant delivery. Now, in addition to dinner from the local taco joint, you can order garden mulch from Lowe’s, mascara from…
Features May 7The Importance of Using Search Data to Drive Ecommerce Success
69% of consumers go straight to the search bar when they visit an ecommerce site, and their search interactions provide merchants with crucial information about their intent, preferences and needs.…
Executive Viewpoints May 7UPDATE: Hudson’s Bay Expands Wholesale Agreement with Target
[Update as of May 6, 2024] Hudson’s Bay shoppers have been buying more children’s apparel, boosting basket sizes 15%, since the retailer began carrying Target’s private label Cat & Jack…
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