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How to Create an Ambassador Program for Your DTC Brand
In the dynamic landscape of DTC brands, harnessing the power of influencer marketing can be a game changer. An effective ambassador program will elevate brand awareness and drive conversions when…
Executive Viewpoints June 11TJX Expands to Mexico Through New Joint Venture with Grupo Axo
TJX — the parent company of TJ Maxx, Marshalls, HomeGoods and Sierra — has entered a joint venture with the South American multi-brand retailer Grupo Axo to expand its off-price business into…
News June 10Execs from Target, Hy-Vee and Five Below Top 2024 Retail Innovator Award Winners List
In the simplest terms, an innovator is someone who creates or introduces something new. But in the world of retail, innovators have the power and potential to do so much…
Features June 10#RICE24: For Rebecca Minkoff, ‘Nothing Beats Meeting Your Customer Face to Face’
Since Rebecca Minkoff began her entrepreneurial journey in the early 2000s, the number of ways for brands to listen to (and influence) consumers has multiplied countless times: the social media…
Features June 10Walmart Adds Digital Shelf Labels, AI Shopping Assistant as Part of ‘Retail Renaissance’
Walmart has unveiled a slate of new tech innovations as part of its “Retail Renaissance,” which the company said is aimed at “meeting customer demand with adaptive retail, innovations that…
News June 10Marketing Reset: How to Reach Customers Without Third-Party Cookies
The era of third-party cookies is at an end. In January, Google Chrome restricted third-party cookies for 1% of users and plans to ramp up restrictions to 100% of users…
Executive Viewpoints June 10EX: The Force Multiplier for CX
Featuring: Will Eadie, Chief Revenue Officer, WorkJam Will Eadie is in the world of employee experience, also known as EX. He and his company WorkJam believe that a great EX…
Podcasts June 103 Key Retail Metrics and How Supply Chain Readjustments Can Help
With today’s technology, retailers have seemingly endless access to hundreds of data points, and it can be difficult to discern which metrics matter. But regardless of whether you’re a retailer…
Executive Viewpoints June 7#RICE24: On the Ground with In-Store Tech at Sephora, Reformation and Walgreens
There is no better way to find out what’s going on at retail than to actually visit stores, which is exactly what Retail TouchPoints had the chance to do while…
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