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IBM, Fossil And Ulta Address Changing Economy During The SAP Retail Forum 2011
The growing challenges retailers face to innovate, succeed and develop in a changing economy will be unraveled by prominent industry leaders during the keynote presentation at the 2011 SAP Retail…
Features October 17Gazaro Releases PriceIQ, Optimizes Holiday Pricing Strategies
Today’s consumers are making more calculated choices based on the unprecedented amount of data available to them via smartphones, shopping comparison apps and daily deals. To help sellers optimize product…
News October 14Target, Macy’s Sales Up In Q2 From Back To School Shopping Boost
For the 2011 back-to-school (BTS) shopping season, retailers that stepped outside the pencil box with innovative branding and promotions reported big wins for Q2. In past years retailers have leaned…
Features October 13Fluid Rolls Out Isaay.com, Provides a “Virtual Closet,” Social Sharing And Interactive Item Viewing
Digital shopping innovator Fluid, Inc., announced the release of Isaay.com, a new e-Commerce web site for women’s fashion that is powered by Fluid Experience, the company’s imaging and interactive merchandising…
News October 13Keynote To Partner With DeviceAnywhere, Expand Market Into Enterprise Mobile Testing and Quality Assurance
Keynote Systems of San Mateo, Calif., is acquiring DeviceAnywhere, a mobile testing and quality assurance provider. The purchase includes approximately $60 million in cash plus a potential earn-out of up…
News October 13Measuring Beyond Conversion: The Impact Of Video On Customer Experience
By evaluating web site metrics, retailers have learned that video provides ROI through increased conversion rates. According to Internet Retailer, visitors who view product videos are 144% more likely to…
Executive Viewpoints October 13Facebook, CVS And P&G Present Keynotes During Shopper Marketing Expo 2011
Carolyn Everson, VP of Global Marketing Solutions for Facebook joins Michael Schmidt, Director of Walmart Beauty & Health for Proctor & Gamble and Dina Howell, Worldwide CEO for Saatchi &…
Features October 13Macy’s, JCPenney and Sports Authority Lead In Localized Marketing
Retailers can expand cross-channel strategies, drive in-store traffic and boost engagement by including localized elements in their mobile, social and web marketing initiatives. Noting the growing impact of localization on…
News October 12Macy’s Launches Digitally Driven Self-Service Initiative To Streamline The In-Store Experience
Focused on providing a more convenient and fun shopping experience, and bringing the online experience into stores, Macy’s, Inc., is providing mobile technology to its store personnel, as part of…
News October 11
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