Retail TouchPoints

The Role Of SMS In The Digital Marketing Mix

Increasing customer engagement drives revenue, as every multichannel marketer knows. And email marketing continues to hold its own as one of the most profitable and proven digital marketing channels for…

Zales.com Adopts BevyUp Social Collaboration Tool

Zales, a jewelry retailer, has implemented BevyUp, a collaborative online shopping platform, on the e-Commerce site. The BevyUp platform is designed to help retailers create a more social online shopping…

ECommera Acquires OrderDynamics

ECommera, a decision-intelligence commerce solutions provider, today announced the acquisition of OrderDynamics, a cloud order management system (OMS) and commerce platform for multichannel retailers. Acquisition terms were not disclosed. By…

ModCloth Speeds Service Response Times With Zendesk

Overall, consumers rely heavily on call centers to interact with customer service agents, with 60% of shoppers preferring the channel to others, according to Forrester research. However, as online sales…

Going, Going…Gone? Five Tips To Win Back Lapsed Customers By Jordan Elkind, Customer Advocate, Custora You know those customers. The ones who placed a few big orders back in 2010…

Rewards Motivate Moms Influencing $2.4 Trillion Each Year

Offering rewards helps retailers engage with today’s digitally savvy consumer. In fact, research shows most moms (81%) are more likely to respond positively to brands that offer incentives, and 72%…

American Eagle Outfitters turned to JDA Software to help transition and fortify two brands — American Eagle and Aerie. These brands are sold in more than 1,000 North American stores…

Blending The Old And New By Kim Zimmermann, Managing Editor I had the pleasure of attending Internet Week New York last week, and of course technology was the main topic…

Internet Week NY: Retailers Strive To Utilize Technology With A Human Touch

While it is easier than ever to connect with customers in a wired world, retailers are looking for ways to add technology and automation without losing the human factor. That…