Retail TouchPoints
What American Eagle, Journeys and Tillys Are Betting On This Back to School
Top Stories
Latest Posts
Virtual Reality Fully Opens Window Into Consumer Behavior In-Store
By Alex Hunt, System1 Research Many manufacturers spend more than half of all their marketing dollars on in-store POS and promotional activity. For years, marketers focused their efforts and spend…
Executive Viewpoints June 12
CEOs: Want To Be Likeable? Be Transparent, Put Out A Great Product
As seen with Mickey Drexler’s recent departure from J.Crew, retail CEOs surely have different demands on them than they had in the past. They’re required to differentiate their brands through…
Features June 12
Blue Nile Appoints Jason Goldberger As President And CEO
Jason Goldberger, the former Chief Digital Officer and President of Target.com, has been named President and CEO of diamond and fine jewelry retailer Blue Nile.
News June 9Study: Best Buy, Home Depot Rank Highest In Mobile UX
Shopping on mobile devices continues to grow, which means that consumer expectations for a more user-friendly mobile experience also are on the rise.
News June 9Hudson’s Bay Transformation Plan To Cut 2,000 Jobs
A transformation plan that will create dedicated leadership teams for Lord & Taylor in the U.S. and Hudson’s Bay in Canada also will cost 2,000 employees their jobs with the…
News June 9
TUMI’s Charlie Cole On The Limits Of Last Click Attribution
Even as shopper journeys become more difficult to track, the need for accurate attribution increases. It’s become a major challenge for retailers to understand how every single touch point influences…
Features June 9Protecting The Availability Of Your Online Business In A Cloudy World
By Jonathan Lewis, NS1 Cloud computing offers many advantages for the retail industry, and we’re seeing even more established retailers look to cloud adoption as they face a boom of…
Executive Viewpoints June 9
The Missing Piece In The Retail Technology Stack: Human Beings
A Facebook friend of mine recently published a retail-related rant about the poor service she received while shopping for shoes at a major department store (that will remain nameless): “I…
Editor's Perspective June 8
What Drove Mickey Drexler Out? Retail Experts Weigh In
Millard “Mickey” Drexler earned the nickname of “Merchant Prince” for his ability to market apparel that became a lifestyle look for millions of consumers. First at Gap in the 1990s…
Features June 8
