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What American Eagle, Journeys and Tillys Are Betting On This Back to School
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Price War: Retail’s Latest Self-Destructive Addiction
Retail can have a promising future. But the strategies to get there have been decidedly weak. This has led to a lot of finger pointing in the industry as to…
Executive Viewpoints June 13
How To Influence The Price-Conscious Consumer
The U.S. has become a more conservative country in recent years, and not just in its politics. Consumers today practice thriftier spending habits than they did pre-Great Recession, even though…
Executive Viewpoints June 13
The Seamless Omnichannel Experience
“Imagine a world where…” This is a phrase I use often when thinking about ways to improve customer experience. Of course, that phrase generally gets an eye roll from my…
Executive Viewpoints June 13
Retailers Vs. Brands: The Battle For Consumer Attention
Consumer expectations have reshaped the dynamic of how retailers and brands approach their partnerships. With fewer people shopping in stores and direct-to-consumer selling on the rise, the retailer-brand relationship is…
Features June 13
Netsertive Offers MarketWise Solution For Localized Brand Marketing
MarketWise, an intelligence platform designed for brands to analyze local market data and trends, can help them decide how best to support local business partners and to distribute marketing funds…
News June 13
Listrak Unveils Content Personalization Tool
Listrak has launched Content Personalization — the newest addition to its growing Personalization Suite — which is designed to enable digital marketers to automatically deliver relevant and impactful content directly to…
News June 13
Customized Video Ads Drive 561% Lift In User Brand Engagement
Customized video marketing can be a powerful component of brand marketing campaigns. Custom interactive video campaigns generate a 561% lift in total user activity (such as in-unit clicks and clicks…
News June 13
Carrefour Names New CEO And Chairman
Alexandre Bompard will take on the roles of CEO and Chairman at French multinational retailer Carrefour. Bompard will resign from his current role as Chief Executive of Consumer Electronics at…
News June 12Aldi Invests $3.4 Billion In U.S. Expansion, Heats Up Grocery Price Wars
Just three days before Lidl is scheduled to open its first 10 U.S. grocery stores, German rival Aldi unveiled gargantuan plans to add 900 stores to its U.S. fleet. In…
News June 12
