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In just 5 years, KitKat captured 5% of the chocolate market in Brazil. To align with the brand’s vision of elevating the product, it needed a retail experience that would perform this function and also capture the hearts of the local Gen Z market.
Drawing on the spirit of KitKat’s famous “have a break” tagline, Landor & Fitch developed The KitKat Chocolatory’s experience design around #createyourbreak — and how this could come to life through theater, innovation and community.
The result is a digitally connected space that immerses consumers in a 360-degree brand experience.
