Women’s clothing brand Lulu’s Fashion Lounge Holdings has launched a dedicated Amazon storefront and inaugurated a new online wholesale partnership with Victoria’s Secret, building on its recent expansion into Nordstrom stores nationwide. Each partnership for the women’s apparel brand features a channel-specific assortment, designed to line up with how different customers engage with Lulus.
“Today’s customer shops across platforms, and our goal is to show up for her in each of those moments with intentional, elevated product that is distinctly Lulus,” said Crystal Landsem, CEO of Lulus in a statement. “By offering curated assortments across Amazon and Victoria’s Secret, we’re expanding access to our brand in a way that’s thoughtful, strategic and aligned with how women shop now.”
The Amazon assortment, available online to U.S. and international customers in sizes XS through XL, features a curated dress assortment with a majority of styles exclusive to Amazon. This follows the late February expansion at Victoria’s Secret, when the brand debuted an online-only dress assortment featuring Lulus’ feminine silhouettes and event-ready styles.
In February 2024 Lulus opened an experiential bridal boutique in Los Angeles.
